A young woman getting ready to go out, looking into a mirror.
We have a vision for SOREL and it’s not slowing down now.
First and foremost, SOREL is about being real. We truly care about what we put out into the world. We aim to support human beings on their journey to everyday greater things.
Brought to life by Director Madeleine Kelly, featuring an all-female cast and a female-led production crew, Keep Moving shows the spirit of the SOREL brand and the commitment we have to on-trend, functional footwear that won’t let you down.
To reveal the grit and vibrance of everyday life, it made sense for our team to shoot Keep Moving on 16mm. After all, our footwear isn’t just made to look pretty–it serves a purpose too. We pay attention to the details, silhouette and materials that go into every SOREL shoe so you can keep moving.
3 still images from the "Keep Moving" TV commercial rotating showing the woman's journey.
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An Australian filmmaker, born in Sydney, Madeleine Kelly brings a true uniqueness to her craft. She has mastered the retelling of the human experience with energy and emotion that is hard to find elsewhere. Her films are honest, authentic, and well-told.

She is a Young Director Award Finalist and her work has won a Canne Lion, been nominated for AICP, OneShow and St Kilda Film Festival awards and won Best Film at Melbourne Queer Film Festival and Sydney QueerFest. Her short films have screened at 20+ prestigious film festivals internationally.

Madeleine’s work spans real, scripted, performance-driven and visceral genres to reframe the struggles of the human experience as the common denominator that brings us together.

So, naturally, she was a perfect fit.